clean Cause

ROLE: Head of Creative Content Production (full-time)

LOCATION: Austin, TX

CASE STUDY:

CLEAN Cause is a can on a mission: 50% of their net profits support individuals in recovery from alcohol & drug addiction. I loved working with this brand to grow its audience through influencer marketing (recording artist Mothica, Clubhouse icon & recording artist Axel Mansoor, pro-golfer Roger Steele, NCAA swimmer and Olympic silver medalist Erica Sullivan and many others across the country) and organic content through successful social media and OTT campaigns. This role allowed me to work with talented photographers and video production companies across Texas, California, and NYC.

Produced this video teaser launch for social, web, and OTT use as well as commissioned animation and licensed local Austin band, Nané’s popular track, “Always On My Mind” for commercial use. Shot and edited by Louis Lorencez.

CLEAN Cause takes NYC! We headed out to Thompkins Square Park to give New Yorkers of all ages and backgrounds a taste of CLEAN Cause sparkling yerba maté. Scouted all talent and conducted all interviews. Shot and edited by Louis Lorencez for social and ad usage.

After securing an exciting Creative Director partnership with Grammy-winning recording artist, Macklemore, we worked with Backstory for our 2022 product launch video to kick off the New Year. Working with director, Cesar Velasco, they helped us to create this motion controlled video for the full suite of product cans used for a social media and OTT campaign. Music by none other than Macklemore himself.